Helping Clients to Out Think, Out Market & Out Sell Their Competition

“Al Garlick has been extremely helpful in increasing my client base and thereby my revenue. He negotiated with Verizon (Yellow Pages)... to attract more attention and saved me thousands of dollars... he designed and executed my a web site... I am very happy with his innovative ideas and his dedication to the growth of my company.”
— Debra S. Bereck, Esq.
“I want to thank you for helping us develop a direct mail campaign that helped to significantly increase our sales during the 4th quarter. You said you could laser target the message, the copy, the design and the list at our most profitable segment and you did. Your professionalism was outstanding.”
— K. Licata, The Curtain Exchange of Westchester
“Your optimization work has my colleagues asking me “What are you doing… you are everywhere on the internet”. It is a real value that my pages are ranking high. As of today my divorce mediation center hold the 6th, 7th and 8th rankings and my law practice is number 9 under divorce mediation in Rockland County – all on the first page.... The two websites are now generating over $10 in profit for every dollar I have invested. I speak to new prospects every week."
— Mark S. Paige, Law Office of Mark S. Paige, PC
“… I wanted to maintain and grow my practice for seriously injured people and I wanted to expand my practice…. Not only did you help me “re-engineer” my practice but you showed me how to reorganize and redesign my advertising so that it… grew without diminishing my personal injury reputation.”
— R. Epstein, Law Offices of Rueven J. Epstein
“We would like to take this opportunity to thank you for your help in getting a website (design, copywriting and development) on Thomas Register... we have already been contacted by several companies and we haven’t paid anything to Thomas Register as yet. You were most helpful to Cutwell in steering us in the right direction, being patient with us and answering so many of our questions. We are sure we will have many more contacts and those who have contacted us mentioned how good the website looked.”
— John Casey, GM. Cutwell Diamond Products, Inc.
“Al Garlick, who is the mastermind behind Accelerated Advertising, has joined the Guerrilla Marketing International family -- which makes every member of the family very happy because Al is a pure guerrilla marketer when it comes to copy, design, and strategy. He is a winner in every way which makes us delighted because it means he'll make a lot of other people out there into a winner as well."
— Jay Conrad Levinson, The Father of Guerrilla Marketing Author, "Guerrilla Marketing" series of books
“We have been very satisfied with the work you have done for us. First, you helped me to crystallize my thinking on a direct mail campaign....we have steadily been averaging 14-15% returns for 3 straight months... Next we talked developing about a loyalty program. Over the past few months we have grown the program to over 600 happy clients and we are adding people daily. These people allow us to communicate via e-mail & postcards and will reduce our future advertising spending.”
— John Rodriguez. The Chuggin’ Rhino
“I am writing to express my sincerest appreciation for the extraordinary effort you put into the development of my website…. You carefully listened to my thoughts and ideas and suggestions and brought to live my vision… In the brief time since my website has gone ‘live’ I have received incredible feedback”
— David S. Klausner, The Law Office of David S. Klausner PLLC
“As someone who comes from an advertising (NYC) agency background, I just wanted to thank you for all of the effort with regards to Steamboat’s corporate branding project. Accelerated Advertising has delivered agency level creativity and service while understanding the constraints of a growing business. We are extremely pleased with the design, copy and ultimately the direction of our corporate identity. Thanks again for everything!”
— Jason Nanus, Steamboat Marketing
“I have grown my business by over 30% in the 3 months we have been working together! Your system has helped us to clearly understand how we deliver value in comparison to our competition… This preparation has prepared me with a framework to close each deal.”
— Bobby Trenczer, CSI Medical Billing
“I’d like to thank you for helping us to develop a brochure that effectively communicates how we deliver value…. We have had very positive feedback. You promised to deliver exceptional value and you did. We highly recommend you to any firm that is looking to effectively compete in today’s market where the consumer has endless choices.”
— J. O’Brien, O’Brien Capital Management, Inc.
“Being a family owned and operated business; we know the importance of value… We do not have a huge advertising budget so we need value in our marketing. We thank you for listening to our needs and developing a program that delivers the most for our money.”
— M. Laforge, Mike’s Maintenance Company, Inc.
The previous owner’s told me that his Clipper & Rivertown ads preformed best but only broke even. You “simplified the design & copy to make it easier to read, improved the offer and tracked each ad”. Now I know which media produce and which ones don’t. You showed me how to implement a customer retention program with barcode tracking and in a very short time we have “over 700 customers on it and growing daily”… “your copy designs and tracking are far superior to what the various media deliver.”
— J. Spillane, Genesis Vitamins

Guerrilla Marking Master Trainers and coaches personally trained and certified by Jay Conrad Levnison, the father of Guerrilla Marketing

What exactly is guerrilla marketing you ask?
Guerrilla marketing is achieving traditional marketing goals in untraditional manners that utilize energy, creativity, innovation, information and technology instead of "carpet bombing" techniques that are costly and have lost of waste. Accelerated Advertising located in Nanuet, New York, has always been dedicated to... Read More

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Most Recent Blog Posts

The Importance of Permission in New Media Marketing

Posted: September 8th, 2011 | Author: garlick | | 1 Comment »

The most valuable thing in marketing is a prospects attention. Today we are bombarded by thousands of marketing messages a day. So I ask you, is it better to barge in, capture someone’s attention and annoy them and have them have a negative feeling about us. Or, is it wiser to get them to give us permission to communicate with them and give them something of value with each communication? I am a Master Trainer with Jay Conrad Levinson’s Guerrilla Marketing International. Here is what Jay and Seth Godin, a Guru on new media, have to say about the subject….

The Importance

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Thoughts on Success, Perseverance , Marketing and Advertising

Posted: September 2nd, 2011 | Author: garlick | | 36 Comments »

Thought that I might keep things a bit light as we come into the Labor Day Weekend… I had a thought to make a blog out of some quotes on success, Perseverance and advertising and marketing … did you really think I could resist?

I found many of these on Inspirationalotes.info –

Some of the rest are some of my favorites and are from some of the greatest marketing and advertising minds like Wanamaker, Ogilvy, Abraham and Conrad Levinson. It is no accident that all four of these greats made their mark in the twentieth century – one that very well may go down as the “GOLDEN AGE OF ADVERTISING”. By the way the others I have quotes are by no means “light weights”.

I hope…

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How and Why Tracking Your Advertising Is One Of the Best Investments You Can Make – Part 2

Posted: August 29th, 2011 | Author: garlick | | No Comments »

Learn to Compare One Media to Another and
You Will Make More Money In Less Time!

In the first part of this blog I spoke about how tracking your advertising and marketing programs is one of the best investments you can make. I gave the example of how tracking can make your advertising and marketing a measurable scientific process rather than a shot in the dark or, as I said, throwing a dart with your eyes closed and hoping that you hit the bulls-eye. The example was a simple straight forward one (click here if you would like to read it). By tracking, the business person discovered that they were making $4.90 – $5.60…

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How & Why Tracking Your Advertising Is One Of The Best Investments You Can Make Part 1

Posted: August 24th, 2011 | Author: garlick | | 1 Comment »

Track Your Advertising and Marketing And
Get Your Business Where You Want It
Faster And For Less Ad Dollars!

The first reason you track your advertising and marketing is to determine your ROI (return on investment). However, this is the beginning of tracking. Once you have established the advertising and marketing vehicles that are producing your best returns both in numbers and in quality you have established benchmarks. Benchmarks give us targets at which to aim similar efforts and against which to measure results. Let’s say you have established that a certain direct mail project costs 30,000 to mail every other month for a year (or $5,000 per mailing). Let’s say this projects targets…

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What Exactly Is Guerrilla Marketing?

Posted: August 10th, 2011 | Author: Al Garlick | | No Comments »

What exactly is Guerrilla Marketing you ask?

Guerrilla marketing is achieving traditional marketing goals in untraditional manners that utilize energy, creativity, innovation, information and technology instead of “carpet bombing” techniques that are costly and have lots of waste. Accelerated Advertising located in Nanuet, New York, has always been dedicated to finding the quickest and most cost-effective way to achieve our client’s goals (guerrilla marketing tactics). Guerrilla marketers focus on one primary thing – PROFITS. Small businesses need to discover their most profitable markets, as well as, understand and communicate why they are the best value to these people in order to maximize their marketing returns. Guerrillas will work hard and track their…

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Want to Make More Money In Less Time?

Posted: July 7th, 2011 | Author: Al Garlick | | No Comments »

So you want to make more money in less time, beat your competition to the juicy sales leads and don’t want to spend an arm and a leg doing it. So does your competition! However you have in your hands a roadmap that can supercharge your sales by helping you to discover your “sweet spot” in the market, how you provide superior value to the sweet spot and how to cost-effectively reach and influence them. WARNING: If you are not willing to invest in learning how to out think and out plan your competition. This is a waste of your time. If you will not open your mind to learning how to use speed as a competitive weapon and learning how to out position and sell your competition do yourself…

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How to Increase Profits From Current Customers

Posted: July 4th, 2011 | Author: Al Garlick | | No Comments »

Happy customers are the fastest, easiest and most profitable people to sell to. Every company should, and very few do, have a program for reselling current customers. When we speak to a prospect for the first time, they do not have much trust in us. However, by the time they buy, they believe that we are the best choice. A program designed to keep the relationship warm is one of the most profitable things a company can do. The most obvious thing to do is send a personalized thank you note. New customers should also be cultivated to buy more from you. Let’s say you are a contractor. If you sold the customer a deck and they are happy, what do you think the odds are that they would give…

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Warm Market Marketing Plan

Posted: June 28th, 2011 | Author: Al Garlick | | No Comments »

The warm market activities include cross-selling, up-selling current customers and gaining referrals from customers, business associates and friends and family. It is a market that many businesses and for that matter many marketing firms do not pay enough attention to. When people trust you – sales happen quicker. In the warm market trust has already been earned with your happy customers and it is transferred to you when you receive a referral. This is why warm market leads close 3-4 times quicker and easier and with less pressure on price than lead developed from other sources. This is why we help our clients develop a warm market marketing plan. If done correctly the profits from this activity can help you develop a war chest that will fund the additional marketing…

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15 Tips to Help Keep Business Relationships Warm and Growing

Posted: June 27th, 2011 | Author: Al Garlick | | No Comments »

The old saying that people don’t care how much you know until they know how much you care should be your inspiration to building better relationships with your customers. We can assist you in maintaining and growing your relationships with current customers. We will discuss your needs and help you to develop several avenues to better customer relationships. Some of the ways that we can help you are by:

developing newsletters deliverable traditionally and by e-mail
mail or e-mail information to clients on additional ways you can help them
Direct mail. Post cards and e-mail programs to cross sell
seasonal cards, letters and mailings
holiday cards
call occasionally to say hello – be a friend ask how you can help them
meet

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