Rockland County Guerrilla Marketing Agency
Serving Bergen, Westchester, Metro NYC & Beyond
Out-Think, Out Market, Out-Sell Larger Competition
Without Having To Out-Spend Them. Leverage Creativity, Energy,
Innovation, Information, Speed & Technology – Compete & Win!
Need To Be More Competitive?
Leverage Guerrilla Marketing!
“The most powerful element in advertising is the truth.”
~ Bill Berbach
What Is Guerrilla Marketing?
Guerrilla marketing is achieving traditional marketing goals in untraditional manners that utilize creativity, energy, innovation, information, speed, and technology instead of “carpet bombing” techniques that are costly and have lots of waste. Accelerated Advertising, located in Nanuet, New York, has always been dedicated to finding the quickest and most cost-effective way to achieve our client’s goals. Guerrilla Marketing thinking permeates every strategy we develop. We love to help our clients compete and win against larger, well-funded competitors by helping them Out-Think, Out-Market & Out-Sell them without Having to Out-Spend them. Set a no-obligation consultation to discuss how guerrilla marketing can help you compete and win.
Here is what Jay Conrad Levinson has to say about Al Garlick, our President:
“Al Garlick, who is the mastermind behind Accelerated Advertising, has joined the Guerrilla Marketing International family — which makes every member of the family very happy because Al is a pure guerrilla marketer when it comes to copy, design, and strategy. He is a winner in every way which makes us delighted because it means he’ll make a lot of other people out there into a winner as well.”
Guerrilla Marketers Use Creativity As A Weapon
If you are from the NYC area, you are aware of the orange mural on the handball walls on the Harlem River Drive with graffiti and one message “CRACK IS WACK!” This came from a street artist, Keith Haring, in 1986. The message was so strong it has been restored and never painted over. In my book, this is the most incredible guerrilla marketing campaign ever! You may think I can’t afford to rent a handball wall… Don’t despair creativity does not have to be expensive. Think outside of the box and boldly tell the world your story creatively! Need help? Set up a no-obligation consultation.
How To Use Creativity As A Weapon
We worked with a copier sales and repair company that did not have larger companies’ budgets. They took a different approach to the market and offered transparent prices for leasing the machine, copies, and service. Many competitors offered a low monthly lease rate and then made tremendous profits on the number of copies run etc… hidden in the lease agreement. The competition often showed up with two reps in suits and ties. He wore a nice shirt, jeans, and loafers as he wanted to be authentic. We turned him into an illustration with an “Underdog” look, and we developed an e-book entitled “The Seven Ways Traditional Copier Companies “Bait” You With “Low Rates” & Switch You To Expensive Extra Charges.” We developed comic book-like frames to tell the story and used them for emails and a video. Here is what the client had to say about our work:
“Accelerated Advertising came up with ways to position JME Document Solutions, Inc. in a way that no other company had in the 50 years that my family and I have been running the firm. Their work has separated me from the pack and has made such a deep impression on the market that it changed the trajectory of the company for years to come. The rebranding of JME as ‘Un-Copier Guy” has our sales on pace to triple. We thank you and recommend Al Garlick and Accelerated to any business that is looking to expand.”
– Brad Ellish, Pres., JME Document Solutions, Inc.
Energy As An Effective Instrument
In A Guerrilla Marker’s Toolbag
If you are a new business or someone who is relatively new in business or needs to get the attention of the decision-maker within your target market, utilize your time and energy to outsmart your well-funded competition. You can use something as simple as your business card or barter. When I was a teenager, my dad was an excavation contractor. I would often take cards, walk to the neighboring homes, and hand them out. You certainly can do this with a nicely designed door hanger, while you are at it, ask your customer if you can place a lawn sign on their yard. You can also barter, trading your products or services for those you need. Another way to trade time and energy to grow your business is to join business networking groups; some have charges, and others, like Alignable, do not. The image to the right is an example of how we helped a company use creativity and energy to gain customers. We designed this for a restaurant in New Zealand. Their marketing person was to take a copy with the prospect’s name in it, roll it up with a wax seal and a ribbon, go to the address of the target company and ask for the individual and present the royal proclamation… my client utilized a creative invitation, staff time and lunch for two to reach their most sought after lunch clients, rather than expensive newspaper or cable TV campaigns. We developed similar applications of using energy as a weapon using candies, pies, bank money bags, a message in the bottle, and more… If your sales are not at capacity, you should invest time and energy into growing your account base – if you have questions or want to know how we can help you use time and energy to grow, set up a no-obligation consultation.
Here is the review we received from the New Zealand-based team working for the Restaurant:
“Portlander continues to improve upon last year’s results, with reported $348,710 profit improvement year-to-date (for 11 months of business) … In summary, we’re employing an integrated approach (accelerated recommended) to achieve a continually growing profit improvement for Portlander Restaurant…We’ve had periods where the client requested we suspend some of the marketing campaigns as they were at capacity for many of the lunch and dinner slots.”
Innovation Can give you
the inside track to the sale
Innovations that make your processes more efficient will save you money and allow you to be more competitive. There was a time when you could not personalize a printed piece. Then the innovation of variable data printing came into being. We picked up on it very early, utilizing it to personalize cards, postcards, and even newspapers, like the item to the left. It gave our client the inside track to the sale. The internet was an innovation, and email marketing, websites, and digital ads came right behind it. Text message marketing is an innovation, when used with current clients with permission, it can be very effective. If you use text marketing to “spam the world,” you open yourself to massive fines…please do not ask us to do this. The examples of innovation that give your company and your marketing are everywhere… so use it to your advantage. Got questions? Set a no-obligation consult.
A review from a client who utilized one of our innovative multi-channel programs
“We have been very satisfied with the work you have done for us. First, you helped me to crystallize my thinking on a direct mail campaign….we have steadily been averaging 14-15% returns for 3 straight months… Next, we talked about developing a loyalty program. Over the past few months, we have grown the program to over 600 happy clients, and we are adding people daily. These people allow us to communicate via e-mail & postcards and will reduce our future advertising spending.”
Information is a powerful marketing implement
Let’s start with laser-focusing your information… who is your most valuable market? Next, build an avatar by understanding if your market is primarily male or female, their age, likes, dislikes, and what they value. The more detailed your information is, the easier it is to utilize data to attract people like your avatar. In the pre-digital age, we used data in B-2-B programs to clone clients’ best customers and then build mailing lists to target their “clones.” Today, digital programs offer this exact in-depth targeting… NOTE – remember the old computer programing slogan – “garbage in… garbage out.” The better you can accurately define your target market or avatar, the better you can use data and information as a competitive weapon. Interested in utilizing information to have an edge on your competition? Set a no-obligation consultation.
How Accelerated Helped A Client Use Information To Target a Highly Profitable Niche
Our client offers excellent value to a highly specialized niche. We started helping our client to define their ideal customer or avatar. Next, we dove deep into the information and found over 7oo possible clones of their avatar. Capital equipment manufacturers have one of the lowest response rates of any industry. Our work paid off as we produced a response rate over 10 x the industry average using quality information and a custom-developed piece for the target industry’s engineers.
Use Speed To Impress Your Clients
And Blow Away The Competition
Most every client I’ve ever had who was dedicated to excellence answered phones promptly and professionally, responded to inquiries quickly, and communicated consistently with their customers. This was, is, and always will be lesson one in the course on using speed as a competitive weapon 101… so do it! Here are three online statistics that make my case, and they are all under your control:
- when companies respond to online leads within 1-minute, conversion increases almost four-fold (391%.)
- 82% of consumers expect responses within 10 minutes.
- Less than 25% of businesses respond to web leads via phone.
Hopefully, this has driven home how a prompt response gives you a significant advantage over those that respond hours or days later. If you have questions or want to discuss how to use speed to win more customers, set up a no-obligation consultation.
Cutting-edge Guerrilla Marketing Programs That Allow You To Reach Prospects First
Accelerated Advertising has developed cutting-edge digital techniques to help our clients beat their competitors to highly sought-after niches. We are running a few of these, and without giving away the details, all are meant to get to and sell prospects before their completion knows what hit them… Here are some of the benefits of these advanced programs:
- We have ways to let you know exactly when a prospect clicks on an email so that you can be the first to answer their questions.
- Our client’s competitor moved out of the area. We have a method of reaching most people who have been in the competitor’s store over the last year.
- Finally, our client sells to very affluent people. Some very high-end apartments ($1 million +) and condos are being constructed in the areas. We have a means of reaching these people and convincing them our client has the quality and service they deserve before the competition knows they have moved in…
If you are interested in learning more about using speed as a weapon… set a no-obligation appointment.
Utilize Technology or
Risk Going The Way of the Dinosaur
Technology is continually changing – things that were industry standard are often yesterday’s news in the blink of an eye. You have two choices, to dedicate yourself to being a student of your field or choosing to become obsolete. Marketing has been one of the most highly impacted fields by technology. Our president at Accelerated Advertising is no exception. He did his first website in the mid-nineties and realized technological changes would only come quicker and quicker. He dedicates 3-5 hours weekly to workshops, webinars, presentations, and the study of how new technologies improve marketing. This cumulative 30+ years of study and knowledge has given him a competitive advantage. He knows what new technology works and which new-fangled things are just shiny objects that waste your attention and money. Want to learn what technology can give your marketing a leg up over the competition? Set a no-obligation appointment, you’ll be glad you did.
Examples Of How Accelerated Leverages Technology To Help Clients Gain An Edge On The Competition
“Al is aces. We completely built a brand-new website, and it came out beautiful. He also did awesome on-page SEO. Al is extremely attentive, thorough, and listens to your needs and over-delivers at each phase of the project.”
Accelerated has also done a series of affordable, SEO-optimized videos that target specific products and services, as well as our primary geographic areas that have steadily ranked near the top of the rankings for years!
Accelerated has developed a customer reactivation program that enabled us to have our best month ever, which was 175% better than our previous best month!
Accelerated has created an integrated marking program using email and digital ads. If they open the email, they go to our landing page. If they do not buy, we send digital ads that tell them our benefits, and why we are trustworthy, which drives the prospect back to our landing page with more confidence, we are the best choice.
“The best of the Best…”
“Last month was our best month ever!”
Your Content Goes Here
“$348,710 profit improvement year-to-date”
Accelerated Advertising’s approach
& Who can best benefit from working with us
Accelerated Advertising, located in Rockland County, is an advertising and marketing agency that provides cutting-edge online, traditional, guerrilla, and warm-market marketing. Based in Nanuet at the center of Rockland County, we service companies locally, in the metro New York region, and as far away as California and New Zealand without missing a beat. The most effective advertising and marketing tell a truthful story that resonates with the target audience and moves them to action. Our objective is to work with firms that deliver real value and position their offering in front of their ideal customer (their avatar), effectively persuading them that our client is the best choice to fulfill their needs and desires. We may be a great fit if you are hungry to grow in an ever-improving yet controlled manner. I invite you to browse our website and look forward to discussing your needs. Our goal is to develop long-term relationships with quality companies. We succeed by helping good people achieve their goals. The start is always a no-obligation meeting. If we both feel we are a good fit, we will develop a plan of action to help you efficiently achieve your goals. If we are not a good fit, we will direct you as best we can.
– Al Garlick
Three hallmarks of successful advertisers & marketers
Over the years, Accelerated Advertising has observed three things:
- Companies that deliver excellent value and invest in marketing and advertising – survive difficult times and grow and thrive in normal conditions. Those who do not offer superior value must invest considerable sums in advertising and sales. They must find people who are uneducated about the product or service and unaware of completion that provides better value. In a word, they need to spend lots of money to find the “suckers.” P.T. Barnum said one is born every minute. If you… please look for someone else. Our goal is to help good people and good companies grow cost-effectively.
- Businesses that invest in tracking their advertising and marketing on average grow 30% faster. Over time, they spend 30% less than competitors who “save” money by not tracking their marketing.
- Businesses that test their results find the most effective marketing. Not every marketing activity will be a home run. However, savvy marketers will accelerate their results by testing small, dropping activities that do not do as well as others, and investing in the activities with the best returns. Those that commit to constant improvement enhance their growth and profits.
The team at Accelerated understands that you’re looking for a marketing partner that can help your organization grow. They are here to help you develop and implement the right strategy and continue to improve its effectiveness over time. If you have questions or would like to discuss how we might help you, please schedule a 30-minute consultation at a time that is convenient for you.
WE DELIVER RESULTS
Certifications, Awards & Community Service
Accelerated Advertising Has Worked Hard To Earn its 5-Star Reputation
Certified Master Trainer In Guerrilla Marketing
Certified In Retargeting Digital Traffic
DMA Certified in:
E-mail Marketing Strategeis
Creative Direct Marketing Strategies
Board Member Empowering Productions Producers of Steppin’ Out Radio’s online 12-step meetings
Alignable 2018 & 2022 Nanuet Business Person of the Year
A marketing agency that has your back
We understand that you’re busy running your business. You don’t have time to learn about and stay up-to-date with all types of marketing and advertising. You certainly do not have time to implement, test, and revise marketing programs constantly. You just want more customers, controlled growth, and a marketing agency that has your back.
At Accelerated Advertising, we are dedicated to helping our clients develop the most cost-effective strategies available. Our team understands your desires, what your customers are looking for, how to engage them, educating them, and convincing them to choose you to fulfill their needs.