Guerrilla Marketing, Guerrilla Marketing Ideas
Guerrilla Marketing Tactics, Guerrilla Marketing Campaigns
What exactly is guerrilla marketing you ask?
Guerrilla marketing is achieving traditional marketing goals in untraditional manners that utilize energy, creativity, innovation, information and technology instead of “carpet bombing” techniques that are costly and have lots of waste. Accelerated Advertising located in Nanuet, New York, has always been dedicated to finding the quickest and most cost-effective way to achieve our client’s goals (guerrilla marketing tactics).
Our philosophy of helping our clients to focus on what is most profitable has been exactly in line with Jay Levinson’s (the father of guerrilla marketing) philosophy. When Jay and Al Garlick, the President of Accelerated Advertising met, Jay reviewed Al’s portfolio and said “You’ve been living Guerrilla Marketing for years.” Al’s response was “I don’t care if my client places an ad on the Super Bowl or on a used napkin – I only care if the activity reaches my client’s most profitable markets and produces the highest ROI.”
This is the heart of a guerrilla marketing campaign. Al Garlick is now a Master Trainer for Jay’s Guerrilla Marketing International and provides Guerrilla Marketing services, training and coaching in the Metro New York Area, Westchester, Rockland, Bergen, Fairfield counties, as well as around the country. Al also is available for speaking engagements on Guerrilla Marketing as well as how to Out-Think, Out-Market and Out-Sell the competition. Here’s what Jay has to say about Al:
“Al Garlick, who is the mastermind behind Accelerated Advertising, has joined the Guerrilla Marketing International family — which makes every member of the family very happy because Al is a pure guerrilla marketer when it comes to copy, design, and strategy. He is a winner in every way which makes us delighted because it means he’ll make a lot of other people out there into a winner as well.”
- Jay Conrad Levinson
The Father of Guerrilla Marketing
Author, “Guerrilla Marketing” series of books
I must warn you –
We hold a radical philosophy on
marketing and marketing strategies….
We believe that small and mid-sized business must focus on profit, profit and profit!!! We don’t care about the status of a particular marketing activity. If it reaches and gets your target market to act cost-effectively, it should be part of your guerrilla marketing mix.
Accelerated Advertising is a big proponent of utilizing unconventional techniques to produce the same results that expensive “carpet bombing” techniques do… and investing the savings in additional cost-effective marketing to accelerate growth and profits! Many advertising agencies will tell you that you must brand at all costs. Yes, branding is extremely important.
However, if you are a smaller business that cannot afford hundreds of thousands of dollars to brand, we propose the following. Let Accelerated Advertising help you discover your “Sweet Spot” and then help you develop a guerrilla marketing plan to Out-Think, Out-Market and Out-Sell your competition in this, your most profitable market. Our clients commit to being the best value to their “sweet-spot” and by doing so they brand themselves as the value leader in their most profitable, easiest to sell market.
If you cannot afford to brand to the entire market, focus on your most profitable one. In the end they are the ones that count most and the ones that will produce the majority of your profits! We’ll help you to develop a guerrilla marketing plan to accomplish this cost effectively.
Accelerated Advertising understands the financial limitations of small and mid-sized firms. to throw money at the market so we help you develop a guerrilla marketing campaign rather than huge budgets to out-sell your competition in your critical markets. We have found that firms that commit to our process accelerate the profitability of their advertising and marketing. In the end that is the name of the game – accelerated growth and profit in a controllable manner!
Accelerated Advertising is based out of Nanuet in Rockland County, New York. We service firms in Rockland and Westchester counties in NY as well as the Hudson Valley and the MYC Metro area, and also serve Bergen County and northern NJ and expand into Fairfield County and southern Connecticut.
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