Marketing, Marketing Strategies
Marketing Plan, Marketing Mix
Focus Your Marketing Plan On Your Most Profitable Market Segments – Your “Sweet-Spot”
There is a saying that “If you don’t know where you are going you are bound to end up there.” Many businesses start with the following marketing plan: throw as much “mud” on the wall as possible and see what sticks. They have neither a planned marketing strategy nor a clear understanding of their unique value proposition. They do not have an understanding of what and who their “Sweet Spot “is so they have no idea how to target their marketing mix. When planning advertising and internet marketing, it is important to know exactly what the people - or market segment - values, what is important to them and why your products and services are of value to them. Without internet or marketing plans most new business end up competing on price only. Many of these businesses are stuck fighting for the lowest priced work and put in very long hours to meet expenses. This is one reason why so many businesses fail within the first three years. We are here to tell you there is a better way!
“I want to thank you for helping us develop a direct mail campaign that helped to significantly increase our sales during the 4th quarter. You said you could laser target the message, the copy, the design and the list at our most profitable segment and you did. Your professionalism was outstanding.”
— K. Licata, The Curtain Exchange of Westchester
I must warn you – we hold a radical philosophy on marketing and marketing strategies. We believe that small and mid-size business must focus on profit, profit and profit!!! We don’t care if you place an ad on the Super Bowl or if you place it on “a used napkin.” If it reaches your market cost-effectively, it should be part of your marketing mix. We also believe in utilizing guerrilla marketing techniques. Our president, Al Garlick, is a master trainer for Jay Levinson’s Guerrilla Marketing International. Accelerated Advertising is a big proponent of utilizing unconventional techniques to produce the same results that expensive “carpet bombing” techniques do… and investing the savings in additional cost-effective marketing to accelerate growth and profits!
Many advertising agencies will tell you must brand at all costs. Yes, branding is extremely important. However, if you are a smaller business that cannot afford hundreds of thousands of dollars to brand, I propose the following: Let Accelerated Advertising help you define your customers and then help you develop a marketing plan to Out- Think, Out- Market and Out-Sell your competition in this, your most profitable market. Our clients commit to bringing the best value to their “sweet-spot” and by doing so they brand themselves as the value leader in their most profitable, easiest to sell market. If you cannot afford to brand to the entire market, focus on your most profitable ones. In the end they are the ones that count most and the ones that will produce the majority of your profits!
“Al Garlick, who is the mastermind behind Accelerated Advertising, has joined the Guerrilla Marketing International family — which makes every member of the family very happy because Al is a pure guerrilla marketer when it comes to copy, design, and strategy. He is a winner in every way which makes us delighted because it means he’ll make a lot of other people out there into a winner as well.” Jay Conrad Levinson
- The Father of Guerrilla Marketing
Author, “Guerrilla Marketing” series of books
Accelerated Advertising can help you develop a marketing plan that focuses on your most profitable markets – your “Sweet-Spot.” We understand the limitations of small and mid-sized firms to throw money at the market so we help you develop a marketing mix that helps you Out-think, Out-Sell and Out-Market the “carpet bombers” in your critical markets. Once you understand your unique value proposition and where your “Sweet-Spot” is we help you develop a marketing strategy with a marketing calendar. This is your road map to profits. However, it is not set in stone. We believe in finding the most profitable activities by testing and tracking everything. Once we get a handle on the cost of developing a lead from each activity we know how to compare the data and identify where opportunities exist. Over the course of your advertising campaign, we will help you to analyze how profitable each marketing activity is. Next, we will help understand how profitable each of your products or services is, giving you the opportunity to reduce or eliminate the low profit activities and add to the profitable ones. We have found that firms that commit to this process accelerate the profitability of their advertising and marketing. In the end that is the name of the game – accelerated growth and profit in a controllable manner!
Accelerated Advertising is based in Nanuet in Rockland County, New York, and also services Westchester and Orange counties as well as Metro New York City and the Hudson Valley. In New Jersey, we service Bergen County and northern New Jersey and extend to Fairfield County and southern Connecticut.
- Click here if you would like to receive our FREE e-mail series on The Seven Secrets to Discovering, Marketing and Selling To Your “Sweet Spot”