Video Marketing & Videos for Business
Web videos
Videos on the web
Video Marketing
Video SEO
A picture is worth thousand words and so are Videos on the web!
Over 100 million web videos are watched on YouTube each and every day.
3 billion web videos were watched in January 2008 and it is rapidly increasing every day.
What are the benefits of Video Marketing? The first and most obvious is the impact that video on the web has over the written word. Video involves sight, sound and movement. The more senses involved in any presentation the higher the impact and the longer the retention. Web videos have proven to increase conversation rates. In plain English, web video is a very effective tool for turning clicks into calls. Companies that employ video marketing and Video SEO (Search Engine Optimization) are reporting increases of 40% – 100% and more! They are also reporting that visitors are spending more time on their sites…. the longer they are there the greater your opportunity is to influence and convince them to contact you to talk business.
Many firms get confused about videos – they do seem a bit intimidating at first, don’t they? Here is an idea that may help:
All effective marketing explains your value story in a compelling manner
that influences the audience to do what you want them to do –
to buy from you or open a business conversation with you…
It all comes down to telling your story well, doesn’t it? So it is with web videos.
Ten tips for making more effective videos for the web:
- Your script must be written in a manner that engages the audience and influences them to act. Do this and you are well on your way to developing an effective video marketing piece
- Make sure that your video is relevant to the information on your page
- Make sure Video SEO is employed
- Keep your videos short and sweet; under 5 minutes – 3 minutes or under is even better! If you need to go longer try breaking it up into several videos.
- Create interesting titles for your videos and use keywords to help organic optimization
- Tag your videos with keywords that are relevant
- Utilize a professional marketer to write your script
- Utilize a videographer who can direct as well as shoot the video professionally
- Make your video viral by submitting it to RSS (Really Simple Syndication)
- Brand your video with your logo and tag line or meme*
* A meme is the lowest common denominator of an idea that is understandable in an instant. Its simplicity motivates people and can actually change people’s behavior. Example: An illustration of a lit cigarette inside a red circle with a red line thought it instantly denotes no smoking. That symbol is a meme. A drawing of a bald eagle denotes freedom for most people in the United States. A drawing of a blindfolded woman in ancient Roman dress holding a scale denotes justice. I haven’t even shown you these and I bet 99% of you can see them in your mind…. these are all memes….
Accelerated Advertising has always delivered effective copywriting that tells your value story in a manner designed to motivate your specific audience to act. We have now partnered with an award-winning, former NYC Ad Agency videographer to deliver excellence in web video while understanding the budgetary constraints of smaller businesses.
“As someone who comes from an advertising (NYC) agency background, I just wanted to thank you for all of the effort with regards to Steamboat’s corporate branding project. Accelerated Advertising has delivered agency level creativity and service while understanding the constraints of a growing business. We are extremely pleased with the design, copy and ultimately the direction of our corporate identity. Thanks again for everything!”
- Jason Nanus, Steamboat Marketing
You may ask why we put a blurb from Steamboat Marketing’s testimonial (that pertains to the writing and design of a pocket folder with 4 inserts). Simple – Jason used to work for a Madison Avenue Agency and is able to evaluate our abilities to write and develop effective copy. Now that we have partnered with an award winning Madison Avenue type videographer we can deliver just the right message in your script with video SEO built in and extremely professional production all within the reach of a small business’s budget. If you are looking for effective video marketing, we believe you’ll find Accelerated Advertising an extraordinary value.
Traditional and Web Video Services Offered:
- Web video – We will script your video to deliver the right message in the right manner to influence your “Sweet Spot” in the market. We will also maximize your SEO which helps your website climb the organic rankings. Once we have the script prepared, your video can be directed and shot by an award-winning videographer. There are several options for video on the web to fit every budget. The most affordable web videos involve the same quality scripting but the production will utilize pictures, graphics, video montages and animatics with voiceovers to make a professional yet affordable video web presentation. This reduces the production time drastically and the savings are passed on to you. Of course if you would like to have your people or even professionals in your web video we can direct professional and non-professional talent. We can shoot on location, or several for that matter, and develop videos for the web at the highest level of quality and still be competitive.
- Video Production for Cable TV ads & Infomercials– Looking for a cable ad with that “Madison Avenue” flair? Let us develop your script and sequencing to maximize the influence your ad has on your market. Then let our award-winning videographer do his magic as he produces, directs and does the post production editing of your commercial until it is ready to be unleashed…. Oh by the way… if you are looking to produce an infomercial – the same award-winning production will never be a problem and we can work with most any budget.
- Corporate Videos – Our videographer has 25+ years of agency experience in developing training, corporate communications, employee orientation, public relations and even video of corporate events and sales meetings. We can provide the video services and level of quality videos for corporations of all sizes and with all sized budgets. If you are looking for corporate videos that help your firm accomplish its goals, videos produced and delivered on time and on budget… give us a call.
