Cutting-Edge Training For The Digital Age
How To Leverage
Trust In Business
A one or two-part presentation on how to develop trust and authority in business
and then how to leverage it to gain more referrals, business allies, and advocates.
Discover how to leverage trust and your authority
to propel your company to the next level!
“The most powerful element in advertising is the truth.”
~ Bill Bernbach
Can Trust Propel A Business In The Digital Age?
We have all heard the saying nice guys finish last. We have seen examples where those who play politics in a large company outmaneuver those who play by the rules. I’ve seen salespeople rewarded for getting the sale without much focus on how they got it. In the past, I also had the “pleasure” of straightening out accounts that were the “handiwork” of salespeople who would do or say anything to get the signature These “cutthroats” can do well in a short sprint or a Machiavellian company. However, it is very difficult to reestablish trust once it is broken. In local businesses, your reputation is your most valuable asset. People want to buy from people they can trust, who are very knowledgeable and skilled at their profession, and who are likable and give 5-star service. Additionally, people do not refer people who do not have these characteristics. Ultimately, the businessperson who understands how to build and leverage trust almost always outlasts the unethical ones in the marathon of building and running a long-standing thriving local business.
Why Is Trust So Important Today
Your reputation can propel you and your business to the position of a market leader, and this is based on trust, delivering what was promised as well as 5-star service. In small businesses, your reputation and every interaction with consumers is your brand. Did you know almost 90% of consumers read online reviews? Eight out of ten trust online reviews as much as personal recommendations, over 90% state quality reviews make them more likely to use a business, and only 19% will consider a company with less than a 3-star reputation. Whether the review is online or given by a trusted friend, it builds trust that you will deliver what you promise. The vast majority of people will not buy until they trust. Understanding how trust is built and transferred and being trustworthy allows you to utilize trust as a competitive advantage.
Who Can Best Utilize The Training?
If you are a trustworthy business person dedicated to excellence and delivering 5-star service, this training can teach you how to turn the trust you have earned into referrals and new business. Would you like to learn how to develop deeper relationships with business associates that lead to more referrals? It starts with hyper-focused listening and six simple tips to have more people like and trust you. Many business people have years of experience and expertise in their field and are authorities in their field, but no one is aware of it. The program is ideal for the business person who wants to learn new ways and techniques to promote their expertise and authority which is the final ingredient in getting people to refer you – they know. like and trust you and are aware you are an expert in your field. Finally, business people who want to desire to learn new ways to earn referrals will be taught eight ways to earn referrals.
Topics Covered in Guerrilla Marketing
In The Digital Age
- How to develop trust – Dr. Frances Fri’s trust triangle
- The magic of delivering 5-star service and a dedication to excellence
- The Law of Reciprocity
- Becoming a hyper-focused listener
- Six keys to having people like you
- Consistency of character builds trust over time
- The importance of being an authority in your profession
- How to market your authority and expertise
- Eight ways to earn referrals
How we provide this training
We provide Guerrilla Marketing In The Digital Age as a keynote speaker or a broader 1 hr primer for businesses and organizations. Additionally, we can provide small group or one-on-one training. We have participated in Microsoft’s training series at their Westchester store, Chambers of Commerce, and iCan Global’s educational series, which was beamed to members worldwide.
The training can be customized for individual organizations’ needs. If you have questions, give us a call at 845-536-2019.
Reviews of Accelerated Advertising
Our Clients & Colleagues Say It Best…
Discover What Others Have To Say About Our Service
Here Are Reviews of Accelerated Advertising
“The best of the Best…”
“Last month was our best month ever!”
“Al is a pure guerrilla marketer…”
Jay C. L.
Accelerated Advertising’s approach
& Who can best benefit from working with us
Accelerated Advertising, located in Rockland County, is an advertising and marketing agency that provides cutting-edge warm-market, online, traditional advertising, and guerrilla marketing. Based in Nanuet at the center of Rockland County, we service companies locally, in the metro New York region, and as far away as California and New Zealand without missing a beat. The most effective advertising and marketing tell a truthful story that resonates with the target audience and moves them to action. Our objective is to work with firms that deliver real value and position their offering in front of their ideal customers; effectively persuading them that our client is the best choice to fulfill their needs and desires. If you are hungry to grow in an ever-improving, yet controlled manner, we may be a great fit. I invite you to browse our website and look forward to discussing your needs. Our goal is to develop long-term relationships with quality companies. We succeed by helping good people achieve their goals. The start is always a no-obligation meeting. If we both feel we are a good fit, we will develop a plan of action to help you efficiently achieve your goals. If we are not a good fit, we will direct you as best we can.
– Al Garlick
Certifications, Awards & Community Service
Accelerated Advertising Has Worked Hard To Earn its 5-Star Reputation
Certified Master Trainer In Guerrilla Marketing
Certified In Retargeting Digital Traffic
DMA Certified in:
E-mail Marketing Strategeis
Creative Direct Marketing Strategies
Board Member Empowering Productions Producers of Steppin’ Out Radio’s online 12-step meetings
Alignable 2018, 2022 & 2023 Nanuet Business Person of the Year
Learn How You Can Out Market
& Out Sell Your Competition
With Guerrilla Marketing In The digital Age Training