Rockland County Search Engine Optimization (SEO) Service
Serving Metro NY, all of the US, and Canada
Search Engine Optimization (SEO)
We help Companies rank high and be found (SEO). If a site can not be found, the remaining factors that deliver superior returns on a website do not matter. After developing quality SEO, we tell your value story well – to engage clients. We design your site to impress your target market and buttress your value story. Our proprietary methods of building your authority and visitors’ trust in you are added to the mix. Next, we utilize multiple but tasteful calls to action to increase sales. Finally, we employ our time-tested methods of follow-up with prospects who are not quite ready to do business to keep you top-of-mind until they are ready to buy. In the end, we have delivered superior returns on websites for over 25 years by integrating and utilizing all critical steps that enhance website effectiveness. However, it all starts with quality Search Engine Optimization.
Discover how effective Search Engine Optimization
can drive more traffic to your website
“The most powerful element in advertising is the truth.”
~ Bill Berbach
What Is Search Engine Optimization & How Does It Compare To PPC
SEO is the art and science of getting a website to rank organically. When done properly, SEO delivers significant returns on your investment. It is a long-term play and takes time to produce results but they are powerful. PPC (Pay Per Click) produces results quickly as you are paying for every click. PPC is expensive and the results stop the moment you stop paying for clicks. Both can bring you new business, they just have different objectives. Here are some of the most current data on the two:
- The average CTR (Click Through Rate) for Google Ads is 1.9% for search (listings under the search term typed in). – Wordstream
- Organic Desktop listings produce 2o times more clicks than PPC ads. – Spaktoro
- Organic listings capture 94% of all clicks on Google Search. – Nielson
- SEO increases the Lifetime Value of A Customer. Customers obtained by SEO are more engaged and more loyal than paid channels – Forrester Research
- SEO works 24/7/365, while PPC only works when being paid for.
What Is Involved In Developing Effective SEO?
We start our programs with the basics and let them percolate for a few months. If they are performing, we only make small tweaks. If you are attempting to rank on a competitive, obtainable keyword, we would discuss adding off-page SEO techniques to push you higher rankings. If you are attempting to rank in extremely competitive keywords, we may tell you to focus on other keywords if we feel you have a minimal chance of being successful. A good example would be attempting to rank on the first page of Personal Injury Lawyer New York City. Large NYC firms have invested a million dollars annually for 20+ years to obtain the “lion’s share” of the action. You could invest $2-$3 million and not dent the 1st page. In this case, we would advise you to concentrate on other keywords.
SEO programs largely include:
- Deep keyword research
- An analysis of high ranking competitor’s sites
- Technical SEO
- On-page SEO – Content development that employs on-page SEO best practices
- Off-page SEO – Actions taken outside of your website that help increase organic rankings.
Quality Keyword Research The Base of Ranking Organically
Lewis Carrol said it best in Alice in Wonderland, If you don’t know where you are going, any road will get you there. Keywords tell the search engines where you want your site to be found. We always review hundreds of keywords and often one thousand or more… We pick the best keyword and then utilize related keywords in our content to ensure the search engines are clear that we want to reach people looking for our keyword. Proper keyword research is time intensive but essential in developing quality SEO. We will always take the time to perform premium keyword research. If you want to discuss how quality keywords can help your site rank, call us at 845-536-2019.
A Competitive Analysis Of High Ranking Competitor’s Sites
When we perform a competitive analysis of high-ranking competitor sites, we dig deep to see what is making their site rank high in the organic listings. Although we do not make our proprietary process public, it would be similar to tearing a competitor’s Formula one engine apart to determine what is making it out-perform the competition. We analyze what top competitors are doing and develop a plan to compete… If we are up against highly-skilled competitors, we will rerun the process after 3-6 months and determine what they have added and what we need to do to remain competitive.
If you need help, give us a call at 845-536-2019.
Technical SEO An Important Factor in Ranking
Without effective technical SEO your website will lack the competitiveness to rank high in the rankings. Our programmers ensure that your site includes all key technical SEO factors including:
- Ensuring your site is mobile-friendly and presents well on all screens from smartphones to PCs
- SSL Certificates – without one Google will warn visitors your site is not safe
- Search engines look at how fast your site will load – yes, faster is better
- Fix duplicate content issues. Search engines will hurt your ranking if you are using duplicate content, so we will remove it if we find it
- Create and have an XML sitemap on your site, which Tell the search engine the pages on your site and how they flow
- Add structured data markup to your website. Our programmers will take care of this
- Register your site with Google Search Console and Bing Webmaster Tools – we’ll take care of this
Our team will take good care of you and ensure your technical SEO is competitive. Call us at 845-536-2019 to confidentially discuss your situation.
We employ On-Page SEO Best Practices.
We mentioned earlier that the world’s best-written, most compelling webpage is useless if it cannot be found. On-page SEO is a key factor in helping your page rank high. Of course, we believe in developing high-ranking pages that are well written and compel the visitor to take action. The key on-page factors are
- Title tags with keywords in them
- A meta description that buttresses your keywords
- Appropriate use of keywords in the H-tags
- Developing quality content with the optimal use of the appropriate keywords
- Using the proper amount of copy
- Optimization of graphics and images
- And more that we are going to keep private (we cannot give away the contents of our black box)
The highest quality on-page SEO goal is to check off all of Google’s boxes without making the copy clunky and difficult for the reader. This is where the art comes in. Google tells you what it wants for on-page SEO. We pride ourselves on developing a well-told values story within Google’s confines that engages the reader and convinces our client’s ideal customers that our client is the best choice to fulfill their needs and compellingly do it all.
Give us a call at 845-536-2019, and we’ll help you develop pages that can be found, are compelling, and convert.
Off-page SEO – Actions taken outside of your website that help increase organic ranking
SEO continues to become more complex. Many off-page activities will help your pages rank high in organic listings. We will add activities as needed to help you compete. Some of the most powerful off-page SEO activities are:
- Blogging – both your blogs and guest blogging
- Social media
- Content marketing
- Press releases
- Local SEO
- Video marketing.
In Google’s eyes, these activities generate backlinks and make your brand and site more credible and popular, generating “positive signals” that enhance your rankings. Give us a call at 845-536-2019, and we’ll discuss how off-page SEO can make your site more competitive.
Reviews of Accelerated Advertising
Our Clients & Colleagues Say It Best…
Click in the bottom right-hand corner of the videos (in the white box)
once they start to enlarge them
Accelerated Advertising’s approach
& Who can best benefit from working with us
Accelerated Advertising, located in Rockland County, is an advertising and marketing agency that provides cutting-edge warm-market, online, traditional advertising, and guerrilla marketing. Based in Nanuet at the center of Rockland County, we service companies locally, in the metro New York region, and as far away as California and New Zealand without missing a beat. The most effective advertising and marketing tell a truthful story that resonates with the target audience and moves them to action. Our objective is to work with firms that deliver real value and position their offering in front of their ideal customers; effectively persuading them that our client is the best choice to fulfill their needs and desires. If you are hungry to grow in an ever-improving, yet controlled manner, we may be a great fit. I invite you to browse our website and look forward to discussing your needs. Our goal is to develop long-term relationships with quality companies. We succeed by helping good people achieve their goals. The start is always a no-obligation meeting. If we both feel we are a good fit, we will develop a plan of action to help you efficiently achieve your goals. If we are not a good fit, we will direct you as best we can.
– Al Garlick
Three hallmarks of successful advertisers & marketers
Over the years, Accelerated Advertising has observed three things:
- Companies that deliver excellent value and invest in marketing and advertising – survive difficult times and grow and thrive in normal conditions. Those who do not offer value must invest considerable sums in advertising and sales. They must find people who are uneducated about the product or service and unaware of completion that provides better value. Our goal is to help good people and good companies grow cost-effectively.
- Businesses that invest in tracking their advertising and marketing, on average, grow 30% faster. Over time, they spend 30% less than competitors who “save” money by not tracking their marketing.
- Businesses that test their results find the most effective marketing. Not every marketing activity will be a home run. However, savvy marketers will accelerate their results by testing small, dropping activities that do not do as well as others and investing in the activities with the best returns. Those that commit to constant improvement accelerate their growth and profits.
The team at Accelerated understands that you’re looking for a marketing partner that can help your organization grow. They are here to help you develop and implement the right strategy and continue to improve its effectiveness over time if you have questions or would like to discuss how Accelerated help you, please schedule a 30-minute consultation.
WE DELIVER RESULTS
A marketing agency that has your back
We understand that you’re busy running your business. You don’t have time to learn about and stay up-to-date with all types of marketing and advertising. You certainly do not have time to implement, test, and revise marketing programs constantly. You just want more customers, controlled growth, and a marketing agency that has your back.
At Accelerated Advertising, we are dedicated to helping our clients develop the most cost-effective strategies available. Our team understands your desires, what your customers are looking for, how to engage them, educating them, and convincing them to choose you to fulfill their needs.
“Half the money I spend on advertising is wasted, the trouble is I don’t know which half.”
~ John Wannamaker
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