Rockland County Direct Mail &
Postcard Marketing Agency
DIRECT MAIL & POSTCARDS
Let us create a piece that targets the right people, make an offer that moves them to action,
and design your piece to resonate with your target market, engages them, and motivate them to buy!
Accelerated Advertising is located in Nanuet and
serves clients in Metro New York, across the USA & beyond…
“The most powerful element in advertising is the truth.”
~ Bill Berbach
Cutting Edge Direct Mail and Postcard Marketing Programs
Direct Mail is a cost-effective means of generating leads. Many have called “snail mail” obsolete, but it is not. The fact that both Google and Amazon utilize direct mail says it all. Direct mail is growing in effectiveness today, and since there are fewer pieces in the mailboxes compared to 10 years ago, each piece has a higher impact. Many companies are now using “Direct Mail 2.0,” -a hybrid strategy that targets the same list but utilizes a combination of direct mail plus digital marketing, email marketing, video marketing, retargeting, and QR codes to maximize results.
Accelerated Advertising has always been dedicated to developing the most effective direct mail and postcard marketing available today.
We have Direct marketing programs for almost every need, including:
- Lead generation –
- Appointment setting
- Customer reactivation
- Customer nurture programs
- Customer announcements
- Programs to recharge stalled sales
- Driving traffic to your website
- Holidays of all kinds…
Direct Mail Is An Exceptional Lead Generation Tool
Direct Mail is a cost-effective means of generating leads. Many have called “snail mail” obsolete, but it is not. The fact that both Google and Amazon utilize direct mail says it all. Direct mail is growing compared to last year and is now using “Direct Mail 2.0,” -a hybrid strategy that targets the same list but utilizes a combination of direct mail plus digital marketing, email marketing, video marketing, retargeting, and QR codes to maximize results.
The benefits of using direct mail to attract new leads are:
- Direct mail can be targeted on your most profitable niches – not only can we help you develop the design and content of your piece to resonate with and move your target market to action, but we can also help you develop a laser-targeted list too.
- Direct mail is often under the radar of the competition
- Direct mail is seen as a more intimate one-to-one experience
- Direct Mail is easy to track
- Direct mail, when done correctly, can have a higher open rate than email marketing
Direct Mail Is Effective For setting sales appointments
The image to the left is from a postcard used to reach decision-makers, standing out from the crowd and setting an appointment. This can be used as a stand-alone or, as we recommend, another direct mail 2.0 for maximum results by adding email plus a follow-up phone call. We often add a 3-D mail in the process, too, especially when selling to prospects with high-profit margins and large lifetime values.
Direct Mail is a Compelling Technique To Reactivate Old Or Dormant Customers
When we develop a reactivation campaign, we creatively design the direct mail piece to catch the reader’s eye without being tacky. The content will be sincere and give the recipient a reason and often an offer to rejoin our client’s happy customer family. Once again, we can offer Direct Mail 2.0 strategies that boost results by adding email, 3-D mail, sales staff dropping in with creative premiums, and more.
How Is Direct Mail Used To Nurture Prospects
Direct mail is a practical component of a customer or prospect nurture campaign. Some companies only use mail to keep prospects engaged until they are ready to buy. We often use another 2.0 strategy mixing email, direct mail, voice drops, and more. Direct mail techniques that work well in a nurture campaign are – newsletters, calendars, premiums, QR codes, and creative cards and postcards to convince them to ask for a sales meeting.
Direct Mail is an effective method to make announcements to customers and prospects
Direct mail is a great way to announce new products or services, service changes, location moves, etc… If you moved or have a change of sales or service staff, a postcard like the one to the left can do the trick… Direct mail effectively sets a deadline before a pricing increase or the end of a promotional sales program. The impending event often gets prospects on the fence to call, so they buy before the deadline. If you have an announcement, you would like to discuss, email us or call 854-536-2019.
A Creative Mail Piece can Recharge a Stalled Sale
We have used creative mail pieces to recharge the sales process when it has stalled for over 30 years. Sometimes the sales process stalls and the prospect ignores your sales staff’s calls and emails. A highly creative card, postcard, 3-D mail, mailed or a super creative piece that is walked in by your rep and handed to the prospect will often get things moving toward a yes. However, at this point of the process, a no is an acceptable answer as your rep can refocus their efforts on someone who may buy. We have used a long list of varied pieces to jumpstart the sales process for our client and for our company too. If you’d like to learn more give us a call at 845-536-2019.
“Snail Mail” is an effective way to drive traffic to your website …who would have thought it?
If direct mail is dead, why would companies like Google and Amazon use it to target specific niches to drive them to their websites? What? Tech companies use “snail mail” to drive visitors to their sites… that is heresy! Call it what you like, but these companies would not continue to use direct mail if it did not increase sales. You should include your web address in all mailed communications with customers. Many companies use mail to drive people to specials or website announcements. A QR code can be used on the printed piece to make it easy for mobile uses to get to your site. If you have questions, email us or call at 845-536-2019, and we’ll be glad to help.
Use Direct Mail For Your Holiday Cards
People love to receive cards, and clients do remember them. Of course, many businesses send cards during the Christmas, Hanukkah, Kwanzaa, and New Year holidays. The challenge is not getting lost in the avalanche of cards. If you create a unique card that is obviously not store-bought, it is more memorable. speaking of memorable, think about offbeat holidays and send a creative card – you’ll be the only one who will send a card, and you will stand out. We often send a Thanksgiving card that thanks clients for their business and wishes then a happy holiday and have followed it with a New Years’ card to bookend the holidays- you can bet people mentioned it. Hers are some offbeat “holidays – Bubble Wrap Appreciation Day, International Tug of War Day, World Candle Day, and the list goes on and on- here is a list so that you can see for yourself. Need help call us at 845-536-2019.
Accelerated Advertising’s approach
& Who can best benefit from working with us
Accelerated Advertising, located in Rockland County, is an advertising and marketing agency that provides cutting-edge warm-market, online, traditional advertising, and guerrilla marketing. Based in Nanuet at the center of Rockland County, we service companies locally, in the metro New York region, and as far away as California and New Zealand without missing a beat. The most effective advertising and marketing tell a truthful story that resonates with the target audience and moves them to action. Our objective is to work with firms that deliver real value and position their offering in front of their ideal customers; effectively persuading them that our client is the best choice to fulfill their needs and desires. If you are hungry to grow in an ever-improving, yet controlled manner, we may be a great fit. I invite you to browse our website and look forward to discussing your needs. Our goal is to develop long-term relationships with quality companies. We succeed by helping good people achieve their goals. The start is always a no-obligation meeting. If we both feel we are a good fit, we will develop a plan of action to help you efficiently achieve your goals. If we are not a good fit, we will direct you as best we can.
– Al Garlick
Three hallmarks of successful advertisers & marketers
Over the years, Accelerated Advertising has observed three things:
- Companies that deliver excellent value and invest in marketing and advertising – survive difficult times and grow and thrive in normal conditions. Those who do not offer superior value must invest considerable sums in advertising and sales. They must find people who are uneducated about the product or service and unaware of completion that provides better value. In a word, they need to spend lots of money to find the “suckers.” P.T. Barnum said one is born every minute. If you… please look for someone else. Our goal is to help good people and good companies grow cost-effectively.
- Businesses that invest in tracking their advertising and marketing on average grow 30% faster. Over time, they spend 30% less than competitors who “save” money by not tracking their marketing.
- Businesses that test their results find the most effective marketing. Not every marketing activity will be a home run. However, savvy marketers will accelerate their results by testing small, dropping activities that do not do as well as others, and investing in the activities with the best returns. Those that commit to constant improvement enhance their growth and profits.
The team at Accelerated understands that you’re looking for a marketing partner that can help your organization grow. They are here to help you develop and implement the right strategy and continue to improve its effectiveness over time. If you have questions or would like to discuss how we might help you, please schedule a 30-minute consultation at a time that is convenient for you.
WE DELIVER RESULTS
A marketing agency that has your back
We understand that you’re busy running your business. You don’t have time to learn about and stay up-to-date with all types of marketing and advertising. You certainly do not have time to implement, test, and revise marketing programs constantly. You just want more customers, controlled growth, and a marketing agency that has your back.
At Accelerated Advertising, we are dedicated to helping our clients develop the most cost-effective strategies available. Our team understands your desires, what your customers are looking for, how to engage them, educating them, and convincing them to choose you to fulfill their needs.
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“Half the money I spend on advertising is wasted, the trouble is I don’t know which half.”
~ John Wannamaker