Rockland County Graphic Design Agency
Helping Clients Develop
Graphics That Resonate And
Engage Their Target Markets
Serving: Rockland County, Westchester, Bergen, Fairfield, NYC & Beyond…
We will help you understand your target market & avatar. Next, we will design all of your graphics to speak to your most sought-after market and avatar, which increases engagement with your marketing, allows you to tell your unique value story, and influence them. When your graphics and value proposition support one another, the prospect feels you know and understand their needs, increasing leads and sales opportunities.
Logos, Postcards, Brochures, Digital & Print Ads, Landing Pages, Trade Show Banners, Signage & more…
Graphic Design Service Delivering Powerful Design
To Bring Your Company To The Next Level
When choosing graphic design services, you should find one that maximizes your business objectives. In other words, finding a graphic designer that is an investment, not an expense. In today’s market, you can obtain graphic design with rates that range from overseas “on-the-cheap” to the big-time rates that a Manhattan agency might charge. However, price is only one component of finding the best value in a graphic design company. Below are the 5 keys to choosing a graphic designer that can help maximize return on your marketing investments. Yes, graphic design should be an investment with a healthy return…
Are You Looking For Superior Value in Graphic Design?
When choosing graphic design services, you should find one that maximizes your business objectives. In other words, select a designer that is an investment, not an expense. In today’s market, you can obtain graphic design with rates that range from overseas “on-the-cheap” to thousands of dollars per hour for work from a national ad agency. However, price is only one component of finding the best value in a graphic design company. Below are the 5 keys to choosing a graphic designer that can help maximize return on your marketing investments. Yes, graphic design should be an investment that yields a healthy return by resonating with your target market and enticing them to engage with you.
5 Keys To Finding The Best Value In Graphic Design:
1. Understands business and marketing –
Do your designers understand how graphic design services fit into the overall business and marketing plan? Your logo, ads, brochures, banners, or website should be designed to target your specific market. We did a logo for a home energy consultant that uses an infrared camera to detect where energy is lost in homes. We used a black oval for the background and placed a simple illustration of a house in the middle made from all the colors an infrared camera sees. We used the same colors in the borders. It was not only eye-catching but also connected the logo’s colors to the infrared pictures the client would receive in their report. In another case, we did a logo for a medical pain center using a muted green-blue and a gray illustration of a statue of the Greek goddess of pain relief Achelois. This logo had to be extraordinarily high-end and refined to convey the level of quality delivered and the conservative nature of medicine. Your design should always buttress your value proposition and have the right look and feel for your target market – your avatar.
The home page image starts with the speaker, adds the text next, and then changes to an interactive image that changes the picture in the center to match the markets hovered over on the outside.
2. Experienced with a substantial portfolio –
When you are searching for a designer, ask to see their portfolio. Look to see if they can design different types of products and different markets. You should be able to see pieces that were designed for specific markets with different feels and styles. For example, we did the website and brochure for a company that makes messaging systems for escalators, moving walkways, elevators, and entrances to corporate lobbies. They sold to safety engineers the home page uses an illustration of one of their speakers with their key markets running around it. As you hovered over the words, the picture in the middle would change to reflect that market. When clicked, you would go to the page about that market. The copy was succinct and factual, just like engineers prefer it. Their brochure was designed and written for the same target audience. After the project. they chose Accelerated Advertising to handle their marketing needs.
We did a pocket folder for a marketing firm specializing in visual marketing. The firm’s principal had Madison Avenue experience and targeted mid-sized and larger firms. He was looking for a logo and pocket folder that communicated that he was creative, knew how to help larger firms with their branding, and could “deliver the goods” for these larger firms. His layouts and typefaces had to be distinctive and say “creativity” and build confidence that he was the go-to source for visual branding. In the end, this client needed a “Madison Avenue” level of creative services (see testimonial below).
“As someone who comes from an advertising (NYC) agency background, I just wanted to thank you for all of the efforts with regard to Steamboat’s corporate branding project. Accelerated Advertising has delivered agency-level creativity and service while understanding the constraints of a growing business. We are extremely pleased with the design, copy, and, ultimately, the direction of our corporate identity. Thanks again for everything!”
– Jason Nanus, Steamboat Marketing
3. Ability to listen and capture your vision –
To provide the maximum return on your marketing investment, a graphic designer must be able to listen to you. The designer must understand your goals and vision clearly and then have the creativity to bring that vision to life. Once again, the design of a logo, an ad, a trade show banner, or a website must help the business achieve its goals. If a designer listens, grasps the vision of the business, and brings it to life in the design, s/he has delivered significant value. This cannot be accomplished in a 5-minute call at a price allowing only one revision done in India or the lowest bidder in Asia. This is a different product than a simple variation of 100 other logos sold by the same off-shore vendor. We are not a good fit if you are looking for the cheapest graphic design service. However, if you want a quality design that speaks to your most valuable markets and reinforces your value story at a fair rate, we may be a great fit. If done correctly, a quality graphic will yield a return that is enjoyed for years to come. Once again, in graphic design, value, not price, should guide your decision.
4. Professionalism –
Professionalism and the ability to meet deadlines and keep a timely schedule are essential to finding value in a graphic design firm. We have heard many horror stories… one that sticks out was about designers so intent on creating the “Mona Lisa” of logos and ads that they missed a deadline for an annual publication. The client had to use his old “dated” ads and logos. It was easy for us to pick up this account. We have also heard of graphic designers that are such “artists” that arriving promptly for appointments is optional. If the designer is not professional enough to work with your business goals, deadlines, and schedule, it is time to find a professional one.
5. Easy to Work with –
You need a graphic designer who will work closely with you in a pleasant manner. You need to be comfortable with her/him and know that your information will stay private until it hits the public domain. If you are not comfortable with your designer, find a graphic design firm that works with you in the manner you like.
Accelerated Advertising prides itself on being one of the best values for small and mid-sized businesses and provides all 5 keys mentioned above. We deliver agency-level graphic design services at prices that do not choke small and mid-sized businesses, but we do not stop there. Additionally, we can provide copywriting that complements the design and/or marketing plans to help you reach the next level cost-effectively. We are deeply experienced in Guerrilla Marketing, utilizing energy, creativity, innovation, information, and technology instead of “carpet bombing” techniques that are costly and have lots of waste. This is why we are a value leader in graphic design in the Metro New York City Area.
Three hallmarks of successful advertisers & marketers
Over the years, Accelerated Advertising has observed three things:
- Companies that deliver excellent value and invest in marketing and advertising – survive difficult times and grow and thrive in normal conditions. Those who do not offer superior value must invest considerable sums in advertising and sales. They must find people who are uneducated about the product or service and unaware of completion that provides better value. In a word, they need to spend lots of money to find the “suckers.” P.T. Barnum said were born every minute. (We have no interest in working with “snake-oil salespeople.”)
- Businesses that invest in tracking their advertising and marketing, on average, grow 30% faster. Over time, they spend 30% less than competitors who “save” money by not tracking their marketing.
- Businesses that test their results find the most effective marketing. Not every marketing activity will be a home run. However, savvy marketers will accelerate their results by testing small, dropping activities that do not do as well as others and investing in the activities with the best returns. Those that commit to constant improvement enhance their growth and profits.
The team at Accelerated understands that you’re looking for a marketing partner that can help your organization grow. We are here to help you develop and implement the right strategy and continue to improve its effectiveness over time. If you have questions or would like to discuss how we might help you, please schedule a 30-minute consultation at a convenient time.
WE DELIVER RESULTS
A marketing agency that has your back
We understand that you’re busy running your business. You don’t have time to learn about and stay up-to-date with all types of marketing and advertising. You certainly do not have time to implement, test, and revise marketing programs constantly. You just want more customers, controlled growth, and a marketing agency that has your back.
At Accelerated Advertising, we are dedicated to helping our clients develop the most cost-effective strategies available. Our team understands your desires, what your customers are looking for, how to engage them, educating them, and convincing them to choose you to fulfill their needs.
Certifications, Awards & Community Service
Accelerated Advertising Has Worked Hard To Earn its 5-Star Reputation
Certified Master Trainer In Guerrilla Marketing
Certified In Retargeting Digital Traffic
DMA Certified in:
E-mail Marketing Strategeis
Creative Direct Marketing Strategies
Board Member Empowering Productions Producers of Steppin’ Out Radio’s online 12-step meetings
Alignable 2018 & 2022 Nanuet Business Person of the Year
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Accelerated Advertising is located in Nanuet, Rockland County, New York, and provides Graphic design services to Metro NY and beyond…