Rockland County Marketing Agency
Helping Clients Develop A
Streamlined, Easy To Implement
Marketing Strategy & Marketing Plan
Serving: Rockland County, Westchester, Bergen, Fairfield, NYC & Beyond…
We will assist you in developing an effective plan and strategy that enable you to take your business to the next level. Our marketing plans focus your efforts on growing in a cost-effective and controlled manner. We help you develop strategies to maximize the lifetime value of your customers by delivering superior value and service, cross-selling and upselling your current clients, reactivating past clients, and out-marketing your competition to target, engage, influence, and covert customers from your most profitable niches.
“The most powerful element in advertising is the truth.”
~ Bill Berbach
Focus Your Marketing Plan and Strategy On
Your Most Profitable Market Segments – Your “Sweet-Spot”
There is a saying, “If you don’t care where you are going, any road will get you there.” Many businesses start with the following marketing plan: throw as much “mud” on the wall as possible and see what sticks. They have neither a planned marketing strategy nor a clear understanding of their unique value proposition. They do not understand what and who their “Sweet Spot “is, so they have no idea how to target their marketing mix. When planning marketing, it is important to know exactly what your avatar (ideal client) values, what is important to them, and why your products and services are of value to them. Do they want someone they can trust and who delivers expert advice, or are they price shoppers looking for the lowest price? Do they set realistic expectations, or do they hallucinate that you can deliver unparalleled quality, service, and customization delivered instantly at the lowest rates available? Do they communicate with you effectively, provide quality feedback, show up to meetings, clearly explain desired changes and understand there may be a charge for them? do they pay their bills on time? Do they help spread the word when you exceed expectations by leaving good reviews and referring people to you? The first step in an effective marketing plan is to know who you want to target and how you provide value to that market segment.
We Have A Radical Philosophy On Marketing & Marketing Strategies
I must warn you that we hold a radical philosophy on marketing and strategies. We believe that small and mid-size businesses must focus on profit, profit, and profit!!! We don’t care if you place an ad on the Super Bowl or if you place it on “a used napkin.” It should be part of your marketing mix if it reaches your market cost-effectively. We also believe in utilizing guerrilla marketing techniques. Our president, Al Garlick, is a master trainer for Jay Levinson’s Guerrilla Marketing International. Accelerated Advertising is a big proponent of utilizing unconventional techniques to produce the same results that expensive “carpet bombing” techniques do… and investing the savings in more cost-effective marketing to accelerate growth and profits!
Here is what Jay has to say about our President
“Al Garlick, who is the mastermind behind Accelerated Advertising, has joined the Guerrilla Marketing International family — which makes every member of the family very happy because Al is a pure guerrilla marketer when it comes to copy, design, and strategy. He is a winner in every way, which makes us delighted because it means he’ll make a lot of other people out there into a winner as well.”
~ Jay Conrad Levinson
The Father of Guerrilla Marketing
Author, “Guerrilla Marketing” series of books
Should My Marketing Strategy Strictly Focus on Branding?
Many advertising agencies will tell you that you must brand at all costs. Yes, branding is extremely important. To prove the value of branding, the ad executive may ask you to finish this “Gimme a Break”… “Gimme a Break “…” Gimme a Break” of that Kit____ _____. If you were alive in the mid -80 onward, you would answer KIT KAT BAR. The campaign started in 1986, and they ran variations of it for years. This campaign proves the value of great branding nationally. However, if you are a smaller business that cannot afford hundreds of thousands or millions of dollars to brand, I have a proposal for you. Let Accelerated Advertising help you define your customer avatar and then help you develop a marketing plan to Out- Think, Out- Market, and Out-Sell your competition in this, your most profitable market. Our clients commit to bringing the best value to their “sweet spot,” By doing so, every 5-star interaction they have with their target market brands them as the value leader in their most profitable market. If you cannot afford to brand to the entire market, focus on your most profitable ones. In the end, they are the ones that count most and the ones that will produce the majority of your profits! By the way, even small businesses should have some branding by designing logos, corporate colors, tag liens websites, and brochures to resonate with their target market. Additionally, your marketing should start by focusing on and speaking to your avatar, who is your ideal customer.
“I want to thank you for helping us develop a … campaign that helped to increase our sales during the 4th quarter significantly. You said you could laser target the message, the copy, the design, and the list at our most profitable segment, and you did. Your professionalism was outstanding.”
~ K. Licata, The Curtain Exchange of Westchester
Accelerated Advertising’s approach
& Who can best benefit from working with us
Accelerated Advertising, located in Rockland County, is an advertising and marketing agency that provides cutting-edge warm-market, online, traditional advertising, and guerrilla marketing. Based in Nanuet at the center of Rockland County, we service companies locally, in the metro New York region, and as far away as California and New Zealand without missing a beat. The most effective advertising and marketing tell a truthful story that resonates with the target audience and moves them to action. Our objective is to work with firms that deliver real value and position their offering in front of their ideal customers, effectively persuading them that our client is the best choice to fulfill their needs and desires. We may be a great fit if you are hungry to grow in an ever-improving yet controlled manner. We seek to develop long-term relationships with quality companies. We succeed by helping good people achieve their goals. The start is always a no-obligation meeting. If we both feel we are a good fit, we will develop a plan of action to help you efficiently achieve your goals. If we are not a good fit, we will direct you as best we can.
– Al Garlick
“Half the money I spend on advertising is wasted, the trouble is I don’t know which half.”
~ John Wannamaker
Three hallmarks of successful advertisers & marketers
Over the years, Accelerated Advertising has observed three things:
- Companies that deliver excellent value and invest in marketing and advertising – survive difficult times and grow and thrive in normal conditions. Those who do not offer superior value must invest considerable sums in advertising and sales. They must find people who are uneducated about the product or service and unaware of completion that provides better value. In a word, they need to spend lots of money to find the “suckers.” P.T. Barnum said were born every minute. (We have no interest in working with “snake-oil salespeople.”)
- Businesses that invest in tracking their advertising and marketing on average grow 30% faster. Over time, they spend 30% less than competitors who “save” money by not tracking their marketing.
- Businesses that test their results find the most effective marketing. Not every marketing activity will be a home run. However, savvy marketers will accelerate their results by testing small, dropping activities that do not do as well as others, and investing in the activities with the best returns. Those that commit to constant improvement enhance their growth and profits.
The team at Accelerated understands that you’re looking for a marketing partner that can help your organization grow. They are here to help you develop and implement the right strategy and continue to improve its effectiveness over time. If you have questions or would like to discuss how we might help you, please schedule a 30-minute consultation at a time that is convenient for you.
WE DELIVER RESULTS
A marketing agency that has your back
We understand that you’re busy running your business. You don’t have time to learn about and stay up-to-date with all types of marketing and advertising. You certainly do not have time to constantly implement, test, and revise marketing programs. You just want more customers, controlled growth, and a marketing agency that has your back.
At Accelerated Advertising, we are dedicated to helping our clients develop the most cost-effective strategies available. Our team understands your desires, what your customers are looking for, how to engage them, educating them, and convincing them to choose you to fulfill their needs.
Discover What Others Have To Say About Our Service
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Want A Marketing Plan that focuses on cost-effective, controlled growth?
Call Rockland County – Based Accelerated Advertising
Are you running a small or mid-sized business that needs a marketing plan to help you grow to the next level without a six or seven-figure marketing budget? We understand the limitations of small and mid-sized firms, so we help you develop a marketing strategy that helps you Out-think, Out-market, and Outsell larger better-funded companies in your critical markets. Once you understand your unique value proposition and where your “Sweet-Spot” is, we help you develop a marketing strategy with a marketing calendar. This is your road map to profits. However, it is not set in stone. We believe in finding the most profitable activities by testing and tracking everything. Once we get a handle on the cost of developing a lead from each activity, we know how to compare the data and find where opportunities exist. Throughout your advertising campaign, we will help you to analyze how profitable each marketing activity is. Next, we will help understand how profitable each of your products or services is, allowing you to cut or drop the low-profit activities and add to the profitable ones. We have found that firms that commit to this process accelerate the profitability of their advertising and marketing. In the end, that is the game’s name – accelerated growth and profit in a controllable manner!
Accelerated Advertising, based in Rockland County, has helped companies develop profitable marking plans and strategies in Metro New York City, the Hudson Valley, NJ, CT, across the country, and as far away as Canada, the EU, and New Zealand.