Four Tips to help fight off hackers
Four Tips to help fight off hackers Don’t let this nightmare happen to you! Computer hackers are becoming more sophisticated every day. Recently, one of my clients, that I had developed a website for, had their website hacked. He had his site hosted with one of the country’s most well-known hosting companies, and he had purchased their backup services and anti-malware package. He thought he was secure. The [...]
Time To Give Back
Time To Give Back Who do you know whose business is still struggling from the aftereffects of Hurricane Sandy or any other natural disaster? Do you know a good person and a good businessperson who has had a series of misfortunes hit them that have been out of their control? I know what this is like... I have survived Hurricane Sandy, a series of immediate family members with major [...]
Your Reputation is The Key to Local Branding
A 5-star reputation is the key to effective local branding Developing, maintaining and marketing a five-star reputation is the primary key to local branding. You can out-spend your competition on adverting to develop a brand identity. You can out-spend the competition with quality on-lines strategies. However, if you are not dedicated to building and marketing a stellar reputation you will undermine all of your local branding and marketing [...]
How Can A Small Marketing Firm In Rockland County Fight Back Against Hurricane Sandy?
Support the Victims of Hurricane SandyDonate 5 % of Net Profits Untilthe End of the Year How can a small marketing firm in Rockland County fight back against Hurricane Sandy? This year giving thanks at Thanksgiving has a special meaning to me. Hurricane Sandy’s wrath is still being felt thought out the NY and NJ areas. A matter of fact, at this writing, I am one of [...]
Pundits Vs Profits….
Pundits Vs Profits…. I just read an article by another on-line “Guru” ranting about how the Yellow Pages are dead and how they are a waste of your advertising and marketing dollar. I understand why this twenty- something “guru” is saying this. From his perspective and the way he searches for new sources of products and services, Yellow Pages are a waste – he will never use them. The pitfall [...]
The Purpose of Marketing and Advertising Part 2
The Purpose of Marketing and Advertising Part 2 I made a promise to deliver some thoughts on Advertising and Marketing that can challenge the way you think about your business. Hopefully, I did not bite off more than I can chew.... In part one, I stated that advertising and marketing is the life blood of business because it brings the new energy a business needs to grow and thrive. [...]