Four Tips to help fight off hackers Don’t let this nightmare happen to you! Computer hackers are becoming more sophisticated every day. Recently, one of my clients, that I had developed a website for, had their website hacked.  He had his site hosted with one of the country’s most well-known hosting companies, and he had purchased their backup services and anti-malware package.  He thought he was secure.  The [...]

Time To Give Back   Who do you know whose business  is still struggling from the aftereffects of Hurricane Sandy or any other natural disaster?  Do you know a good person and a good businessperson who has had a series of misfortunes hit them that have been out of their control?  I know what this is like...  I have survived Hurricane Sandy, a series of immediate family members with major [...]

A 5-star reputation is the key to effective local branding Developing, maintaining and marketing a five-star reputation is the primary key to local branding. You can out-spend your competition on adverting to develop a brand identity. You can out-spend the competition with quality on-lines strategies. However, if you are not dedicated to building and marketing a stellar reputation you will undermine all of your local branding and marketing [...]

  Support the Victims of Hurricane SandyDonate 5 % of Net Profits Untilthe End of the Year How can a small marketing firm in Rockland County fight back against Hurricane Sandy? This year giving thanks at Thanksgiving has a special meaning to me.  Hurricane Sandy’s wrath is still being felt thought out the NY and NJ areas.  A matter of fact, at this writing, I am one of [...]

Pundits Vs Profits…. I just read an article by another on-line “Guru” ranting about how the Yellow Pages are dead and how they are a waste of your advertising and marketing dollar.  I understand why this twenty- something “guru” is saying this.  From his perspective and the way he searches for new sources of products and services, Yellow Pages are a waste – he will never use them.   The pitfall [...]